The neuro-marketing secrets of advertisers revealed

Do you know the difference between a logo and a brand? In the final episode of season 1 of the Go for Growth Show we talk to Belinda Vesey-Brown, brand marketing guru. Belinda tells us about the importance of brand, its impact on customers and culture alike, as well as how her marketing strategy agency, Brandonian, works with businesses to really nail it.

Belinda also talks to us about the power of neuro-marketing and how advertisers use it to influence customers. What is neuro-marketing? In summary, neuro-marketing is the application of neuropsychology in commercial marketing communications to achieve market research and to study consumer buying behaviour in response to marketing stimuli.

As well as Brandonian, Belinda also tells us about her other businesses, Brio Group and TaggedPDF, Brio Group being her tactical marketing business. Watch to the end to learn all about the holy grail of marketing.

Watch our Go for Growth Show episode with Sel Watts. Sel talks us through people power, the idea of 'Your Business is your People', the new wave of entrepreneurs and how young people are missing out on opportunities of finding pure gold. Some of our other recent episodes are below:

• IPOs, ups & downs, and balance with Shelley Rogers
• Behaviour = Culture with Dave Llewellyn
• Global Domination: New Markets, Niches and Best-Sellers with Rob Nixon
• Service before sales with John Knight
• AI and the Future of Work with Ian Campbel
• The Tradie turned Techhead with Andrew Mackie-Smith
• Running Football Teams with Ken Fowler

Belinda Vesey-Brown, Brandonian and Brio Group