Outsource SEM specialists to the Philippines

What key skills and qualifications make a great SEM specialist?

Although SEM and SEO are different, SEM specialists need to have an understanding of search engine optimisation to keep up-to-date with how paid search engines track pages. Although SEO relates to organic traffic, SEM still needs to bear in mind the quality of website content and keywords to improve these rankings. Understanding how to combine SEO functions with PPC tactics is how SEM specialists succeed. 

Outsourcing service providers recruit SEM specialists the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:

• What experience and knowledge do you have working as an SEM or SEO specialist or in a similar role within digital marketing?
• How familiar are you with analysing market trends and applying them to webpages and written content?
• How do you ensure excellent communication when speaking with relevant stakeholders to understand who they wish to attract and why?
• Provide an example of how you showcased a high level of accuracy and attention to detail.
• What marketing software and tools are you familiar with?

In terms of qualifications, a higher education degree or certificate in marketing, communications or business administration is desirable. A few years experience in online marketing in a similar role is also preferred as SEM specialists understand how to attract target audiences and read market trends; skills developed through real world experience. SEM specialists blend research and content creation skills to produce well optimised and profitable paid search campaigns.

Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements. By hiring these specialists who can efficiently consult alongside your marketing team to optimise website overall performance, businesses will see an increase in revenue and more time for their onshore staff to focus on what they were hired to do.

Benefits of outsourcing SEM specialist roles

Organisations are able to appreciate the added benefits that come from offshoring SEM specialist duties to the Philippines, including:

What are the costs associated with outsourcing SEM specialist roles?

Outsourcing your SEM specialist roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

How does hiring an outsourced SEM specialist work?

This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:

• Create a job description: to help us hire the right candidate for your role. We can also assist in this process to ensure we are finding the best talent in the current local market. 
• Source the right candidate: we source candidates across our database and the local market before presenting you with a shortlist of the most suitable candidates available. 
• Screen and interview: you screen, interview and select the candidate(s) you’d like to hire while we take care of the infrastructure set up to get them ready to work for your business. It’s usually around six to eight weeks to get your offshore staff up and running.
• Onboard and train: your business, along with the operational assistance of our offshore management team, organise new staff onboarding and training, including the use of your systems, any relevant processes and workflows they may need and an overview of your company values and culture. This will help your new team member fit seamlessly into your organisation and assist in effective change management with your existing onshore team members.

The Beepo advantage

Beepo is an outsourcing company based in Australia that offers businesses a distinct competitive edge with offshore staffing solutions. We take the time to understand the hardships our clients face when it comes to recruiting hard working, dedicated staff. The Philippines is renowned for its rich talent pool. This makes us adept at finding and recruiting the best talent for our clients.

What other roles and services can your business outsource to the Philippines?