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      What is outsourced digital marketing?

      Outsourced digital marketing involves allocating certain digital marketing functions to a team or team member overseas (typically outside of your organisation). Outsourcing digital marketing has become a viable solution for many businesses over the years due to the sheer talent that is available in the offshore market. As a result of tapping into this market, businesses are building brand awareness and increasing their online exposure for a fraction of the price as if they were to recruit locally.

      If you hire an offshore team or team member, you can allocate them an array of digital marketing functions such as:

      • Search engine marketing
      • Search engine optimisation
      • Content writing
      • Social media marketing
      • Pay-per-click advertising
      • Email marketing and more.

      Why do businesses outsource digital marketing services offshore?

      Outsourcing digital marketing services offshore is a smart resourcing solution that provides businesses with access to highly qualified and skilled employees, for a fraction of the price. Businesses are utilising the top tier talent available in the offshore market to help improve their online exposure and overall brand awareness.

      Operating in Australia can come with its challenges thanks to the highly regulated workforce and ever-increasing labour costs. And because marketing can be very time consuming and resource intensive, you can begin to understand the challenges business owners are faced with when it comes to bringing their marketing strategy to life. Because of this, business owners are looking for cost saving alternatives that can guarantee the same, if not, better outcomes.

      Not only are they achieving these results but they're also freeing up funds in their business by hiring in a low cost economy where employment costs are up to 70% less. These funds are then being used to reinvest back into the growth of their business, allowing them to scale and grow sustainably.

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      What job roles are usually outsourced in digital marketing?

      Digital marketing provides businesses with the opportunity to control the way their business or brand is perceived by customers. Your online presence or the way that you portray your business online will determine how effectively you engage with your audience. It’s why having a quality online presence is so important in today’s highly competitive environment.

      Common job roles usually outsourced in digital marketing that will help bring your marketing strategy to life include:

      Benefits of outsourcing digital marketing services

      Key benefits associated with outsourcing digital marketing services to the Philippines include:

      • Cost savings

        Outsourcing can save your business money by having day-to-day tasks completed in a lower-cost economy, where employment costs are up to 70% less.

      • Expert support

        Outsourcing providers are experts in providing insights and advice at each stage of the outsourcing process. Their expert advice can help your business or recruitment company get the best out of your outsourcing journey and ensure it is optimised for success.

      • Improve business flexibility and availability

        Outsourcing can help your business become more agile and flexible by opening up 24/7 availability.

      • Business growth

        Outsourcing can free up funds that can be used to reinvest back into the growth of your business. With the additional support of an offshore team member(s), you can increase the capacity for your business to take on more work.

      • Improved staff satisfaction rates

        Outsourcing can help you to identify roles and tasks that would be best suited to send to an offshore employee. That way, your local team can focus on what they do best and what motivates them, improving job satisfaction for employees in the long run.

      The Beepo advantage

      Beepo is an Australian-owned outsourcing company that provides local teams with all the support they need through offshore staffing solutions. Based in the Philippines, we recruit and manage full-time staff for our clients based in Australia. We manage output and staff productivity levels while our clients maintain full control of the tasks their staff are completing and the deadlines that follow.

      We understand the hardships our clients face, that's why we provide you with a team member who is 100% dedicated to your business. We take the time to understand the specific needs of our clients to ensure we find the right person with the right skill set for the job.

      With an in-depth understanding of the Australian market and consumer needs, we can ensure tangible results when you tap into our outsourced digital marketing services. We'll help maximise your business’ brand exposure and help you get to the top of the search engine result pages.

      If you want to find an offshore solution for your digital marketing, chat to us today and we’ll find a solution that’s right for your business.

      Interested in learning more about the outsourcing solutions we can provide for your business?
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