Outsource copywriters to the Philippines

What key skills and qualifications make a great copywriter?

Copywriters are generally part of the marketing team and work to ensure that the finished written content is attractive and engaging. Copywriters need to understand what end result organisational managers want from the copy and be able to translate that into content that will get customers to that desired outcome. Creativity and quality implementation skills are necessary in order to reach and successfully turn a prospect into a valued customer (after the appropriate amount of nurture). 

Copywriters are essentially the chameleons of the marketing teams; they are able to interpret the tone of one brand, and then, switch to another. Adaptability is another key trait. 

Outsourcing service providers recruit copywriters the same way an internal, talent acquisition team would. Essentially, they ask the same questions to understand whether these offshore candidates would be able to provide the level of quality required by Australian organisations:

• What experience and knowledge do you have managing an organisation’s social media presence?
• How familiar are you with producing copy for digital, print and broadcast platforms?
• What are some examples of previous successful content you have developed?
• How do you ensure excellent communication when speaking with relevant stakeholders, to understand the tone, message and target audience they are hoping to reach?
• What project management and writing tools have you used?
• Provide an example of how you showcased a high level of accuracy and attention to detail.
• What understanding of SEO concepts do you possess?

In terms of qualifications, a higher education degree or certificate in marketing or communications is desirable. Outsourcing companies can help you find the right candidate to meet your organisation's marketing requirements by hiring writers who can efficiently create and develop content with your onshore teams.

Benefits of outsourcing copywriter roles

Organisations are able to appreciate the added benefits that come from offshoring copywriter duties to the Philippines, including:

What are the costs associated with hiring an offshore copywriter?

Outsourcing your copywriter roles to the Philippines can represent significant cost savings of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything: including infrastructure, security, recruitment and training, management and staff benefits.

For more detailed information on costs, please arrange a business consultation so we can tailor a solution to your business needs.

How does hiring an outsourced copywriter work?

This first step is to find out if your business is offshore ready. If the answer is yes, here are the next steps:

• Create a job description: to help us hire the right candidate for your role. We can also assist in this process to ensure we are finding the best talent in the current local market. 
• Source the right candidate: we source candidates across our database and the local market before presenting you with a shortlist of the most suitable candidates available. 
• Screen and interview: you screen, interview and select the candidate(s) you’d like to hire while we take care of the infrastructure set up to get them ready to work for your business. It’s usually around six to eight weeks to get your offshore staff up and running.
• Onboard and train: your business, along with the operational assistance of our offshore management team, organise new staff onboarding and training, including the use of your systems, any relevant processes and workflows they may need and an overview of your company values and culture. This will help your new team member fit seamlessly into your organisation and assist in effective change management with your existing onshore team members.

The Beepo advantage

Beepo is an outsourcing company based in Australia that offers businesses a distinct competitive edge with offshore staffing solutions. We take the time to understand the hardships our clients face when it comes to recruiting hard working, dedicated staff. The Philippines is renowned for its rich talent pool. This makes us adept at finding and recruiting the best talent for our clients.

What other roles and services can your business outsource to the Philippines?