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        What is outsourced marketing?

        Outsourcing marketing involves giving certain marketing tasks to a staff member outside of your organisation to complete. Tasks can range from administration based work through to implementation of marketing campaigns. Outsourcing is also ideal for the huge range of digital based marketing tasks such as social media and email marketing as well as monitoring and responding to your audience. These external resources are often located offshore in places such as the Philippines.

        Whether you're a large business or small, outsourcing marketing can free up an incredible amount of time for your local team and allow them to focus on core business tasks such as strategy, campaign and brand development. These types of tasks are higher in value to your business and revolve around generating sales and new business, or managing and nurturing client relationships. Meanwhile the fulfilment and detailed side of implementation can be managed offshore.

        By outsourcing your marketing efforts, not only will your local team feel well-supported, you’ll also save on employment costs. An offshore marketing resource can assist with a huge range of tasks, including but not limited to:

        • Social media post creation and scheduling
        • Email marketing campaign creation and scheduling
        • Social and online paid advertising
        • Content creation
        • Graphic design
        • Managing and responding to online comments
        • Reporting
        • Event marketing and attendee management
        • Video editing.

        Why do businesses outsource marketing offshore?

        Businesses outsource marketing offshore so that their local team has more available time to focus on the strategic side of the business and higher value projects. Marketing has become a very time consuming task, with social media platforms requiring constant monitoring and content creation - as just one example. Outsourcing ensures that businesses maintain their online presence without tying up valuable local resources. Strategies can be developed and overseen locally, but the task of actually putting the strategy into play, can fall to the offshore resource. 

        This allows your local team to have a more strategic, higher level focus, identifying new opportunities and growing your business. This is especially important for smaller businesses that need to also focus on the day-to-day operations and rarely have time to worry about social media posting or email campaigns.

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        What other business job roles can be outsourced?

        At Beepo, we help businesses of all sizes with a range of roles in addition to marketing. These include:

        Benefits of outsourcing marketing services

        Key benefits associated with outsourcing marketing services to the Philippines include:

        • Efficiency increase

          By handing over transactional broker support officer's tasks to the offshore team, you are providing your local team with the opportunity to take on more work. By distributing workload across your offshore and onshore teams, your businesses efficiency and productivity levels will increase.

        • Cost Savings

          By hiring an outsourced team to assist your onshore departments with these broker support officer's tasks for a fraction of the price, your organisation's overheads and staff costs will dramatically decrease, by up to 70%.

        • Increased employee satisfaction

          Marketing tasks can be quite tedious and time consuming. By handing over these repetitive jobs to your offshore team, you will see an increase in employee satisfaction as your onshore team will be able to focus on what they were initially hired to do.

        • Business growth

          By enabling additional capabilities through your offshore team, you will be able to provide your local employees with the capacity to take on more work. This in turn will lead to sustainable business growth.

        What are the costs associated with outsourcing marketing

        Outsourcing your marketing to the Philippines can represent significant employment cost savings for your business of up to 70%. At Beepo, we offer a simple monthly fee to help you reduce your overheads and focus on growing your business. This monthly fee covers everything from infrastructure, security, management and recruitment, to training, IT, legal and staff benefits.

        For more detailed information on costs, please arrange a business consultation so we can tailor a solution to suit your unique business needs.

        The Beepo advantage

        Beepo, an Australian-based outsourcing provider, gives businesses a competitive advantage by providing cost effective offshore staffing. We know how much work goes into marketing these days and the difficulties you face in finding the right staff who will be dedicated and hardworking. The Philippines offers a wealth of skilled marketing talent just waiting to work with your business and brand. 

        Beepo will find, recruit, onboard and manage your offshore team or team members, leaving you to manage their responsibilities, KPIs and outputs. We’ll ensure they have everything they need to be up and running and productive from the moment they begin.

        Our enthusiastic and skilled marketing professionals will give your business the online presence it requires to remain front of mind in the marketplace - leaving you to get on with growing and running your business.

        Interested in learning more about the outsourcing solutions we can provide for your business?
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